About US

Florida HIA was created by hospitality people for hospitality people. We are the only discount program available to everyone working in the Florida hospitality industry. We provide exclusive FREE attraction admissions around the state.

Our goal is to make it affordable for our industry workers to experience many things Florida has to offer. 

Our tourism partners around the state give members free admissions and exclusive discounts to attractions, hotels, restaurants, golf and services to experience their services. They know word of mouth is best form of referrals to their business.

We provide a FREE marketing platform for tourism partners to promote their business to our industry workers. Click here to join hundreds of partners already participating.

We are the only tourism benefits provider for Visit Florida, and we are also members of the Florida Attractions Association along with many other tourism associations around the state. As an active member of the Florida tourism community you can be assured we are here to give back to the "Ambassadors" of our industry.

Recent History

Originally created as HIA in 1983 by C.E. Wray, the HIA was created to give back to the hard working employees that service our guests visiting Florida every day. He believed these hard working people were the backbone of our industry, he felt they were the “Ambassadors of Florida Tourism”.

Florida HIA was brought back in 2012 by Keith Charlton, a 30 year veteran of the hospitality industry. As a valet in 1988 at the Royal Plaza in Orlando, Keith met C.E. Wray and he quickly became a mentor showing how important it is to take care of your employees as they were the ones that took care of visiting guests.